Instagram continues to make powerful shifts in the space of marketing. Just last week my wife said to me, “I think I click on at least 1 ad on Instagram every day.”
There is something about the simplicity of the way you engage with posts, which while similar to Facebook, has a subtle difference about it, which continues to magnify the engagement we have seen through all our posting.
If you are already utilizing Instagram, awesome! If not, you are missing out on one of the most impactful and least expensive opportunities we will see for a while.
First, you may remember from the video that I mentioned it is must easier to develop a lifestyle brand than a brand all about Real Estate. This is the first key to massive exposure. That is NOT to say you shouldn’t have a Real Estate page as well, but it will be easier and faster to build the lifestyle page, THEN tag your Real Estate page giving it third party validation and credibility. 🙂
Here are a few of our pages in the Tampa Bay market, and as you can see we break things down by hyper local communities to make the biggest impact.
Now, here is something even more awesome, here are some screen shots of the results of the tool I have been using since Aug on 1 page and Sept on 2 pages!
As you can see I started using the tool on Tampa Bay in August 15th with 8,650 followers and Sept 16th for both St. Pete and Clearwater Beach which started with 0!
The tools is called Stim, it is only $40/mo- per page. I say only $40 because I have literally spent tens of thousands of dollars on Facebook building an audience of over 320,000 over the last 4 years. What is nice about this is $40/mo is the max you can spend, the tool does its thing and the exposure just keeps coming! Click here to check out the 5 Day FREE Trial. (we included a screen shot of our configuration settings at the bottom of this article. It is super easy and only takes 2 minutes, but just wanted to you have a reference so you have an idea of what is working for us)
Check out the cost per follow since I started:
- Tampa Bay- $.02
- St. Pete- $.02
- Clearwater- $.02
You may have attempted a “page like” campaign on Facebook at some point, which at our very best we were able to get “Like” on the Clearwater page for $.04, most other pages you will see at least $.10 or way more.
The tool works very simply, you choose pages which you believe have an audience of followers who you think would also like your page. Stim then begins to follow those pages followers (up to 7,000) and a percentage of them will follow you back. Once your account hits 7,000 followers it then begins unfollowing the people it followed and only keeps who you have designated as you “whitelist.”
It shows you how each page is preforming, which allows you to get rid of the under preforming pages.
I try and keep only pages above 10%.
Now, full transparency we are sometimes Instagram posting slackers and may go days without a post. Not the best protocol, we certainly would recommend posting at least daily, but I tell you this because these are the results we have created without a focused effort.
The other great thing about the impact of this tool is the increase in profile visits and clicks to your website. Since the tool is following all these people many of them tend to check out your profile to see what you are about. Here is your opportunity to market your open house this weekend, 7 New Listings Around Town, See How Much You Home is Worth- these are all the calls to action you want to use in your profile so you can generate traffic to your site.
AND once your profile gets to 10,000 followers you can LINK DIRECTLY from the post!
If you have any questions please leave us a comment below. I have also included a screen shot of our settings for configuration, this is what I have found to work best for following real people and making sure I am hitting my goals.
If you would like to check out Stim and it’s 5 day FREE Trial just click here 🙂
Have an awesome and profitable day!